Armageddon is here for vendors in the outdoor hospitality industry and unlike the movies, it comes in a much stranger form. Traditional trade shows are no more in 2020 causing a large number of vendors and suppliers to reconsider their sales and marketing operations.
Our industry tailors itself to the in-person interactions found with physical trade shows, as it brings owners and operators together in a structured environment mostly devoid of the distractions they face in their businesses. With the switch to virtual shows, vendors now need to decide if they should exhibit and how they can fully take advantage of the new experience.
